bullshit

Years ago I started an MBA

the first subject was marketing.

We had the quintessential textbook

by Kottler.

It was great fun and one of the things I remember was a lesson.

"build a better mousetrap and the world will beat a path to your door"

the guy who actually did that went broke

the maxim disputed.

Currently I'm reading the biography of

steve jobs

that guy built better everything

and he enriched the world.

Apple

Pixar

I tunes

I phones

I guess the lesson 

might be

follow the creativity

everything else is bullshit.

The second subject was
strategic human resource
management.
It was a bullshit subject

I quit.